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Williams F1 sign games developer Ponos ahead of US Grand Prix

(Photo by Mark Thompson/Getty Images)

Formula One team Williams Racing has added Japanese game developer Ponos to its sponsorship portfolio.

The brand’s logo will be visible on the team’s FW42 car from the upcoming United States Grand Prix on Sunday November 3. This will extend into the 2020-21 Formula One season during which it will also be granted additional branding on other trackside assets.

The agreement will see the pair collaborate on content creation across Williams Racing’s social and digital network.

Ponos joins telecommunications brand and title sponsor ROKiT, deodorant brand Rexona, tyre manufacturer Pirelli, data protection and storage specialists Acronis and food manufacturer Sofina in gaining exposure on the Williams car.

Polish oil company PKN Orlen are also currently present but are set to depart at the end of the 2019-20 season.