HomeNewsEventsRoad CyclingChina

Wanda Sports to organise and promote Chinese road cycling league

Chinese cyclist Hang Shi competing in Le Tour de Langkawi in Malaysia. (Photo by Robertus Pudyanto/Getty Images)

The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn.

Wanda, which is part of the Dalian Wanda Group founded by Wang Jianlin, has unveiled a five-year agreement with the association. The deal is reported to begin immediately and will run until 2026.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here