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Viaplay streaming app to be pre-installed on Hisense smart TVs

Philip Wågnert, Viaplay Group chief technology and product officer - (Image: Viaplay)

Subscription streaming operator Viaplay Group has widened the reach of its Viaplay service by agreeing a deal with Vidaa, the smart television platform of Chinese consumer electronics manufacturer Hisense.

Under the multi-market, multi-year device agreement, the Viaplay streaming service app will be pre-installed on all Hisense smart televisions sold in Viaplay's current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.

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