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Viaplay shelves launch in DACH region, plans Baltic cost savings

(Photo by Claus Bonnerup / FrontZoneSport via Getty Images).

Viaplay Group, the international subscription streaming broadcaster, will not launch in German-speaking markets as planned next year amid wider cost-cutting initiatives.

The broadcaster, now available in 11 European countries following its recent UK launch, still plans to launch in Canada and the US in the first quarter of 2023 but the market entry in Germany, Austria and Switzerland has been delayed.

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