Season-opening game draws projected domestic audience of 3 million
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NFL fills pizza sponsorship category with Little Caesars
The National Football League has signed up Little Caesars as a new sponsor, designating the Detroit, Michigan-based chain as the league's official pizza in a multiyear agreement
ELF strikes streaming deals with Eleven in Italy and Southeast Asia, iQiyi in China
The European League of Football (ELF) has announced media rights agreements with Chinese streaming platform iQiyi in China and international streaming platform Eleven across Italy and Southeast Asia
European League of Football strikes deal with Hungary’s Network4
The European League of Football has secured a new broadcaster in Hungary after striking a deal with media group Network4.
The American football league, which is led by former ProSiebenSat
Yahoo outlines major push into fantasy sports market
US technology giant Yahoo has announced its entry into the daily fantasy sports market in a move that is set to present a new challenge to the growth of the DraftKings and FanDuel companies.