US Spanish-language sports television channel TUDN and its sister Univision networks combined to generate approximately 50 per cent of all soccer viewership in the United States in 2019, according to parent company Univision Communications.
TUDN has an array of soccer properties including the 2019 Concacaf Gold Cup, Mexico’s Liga MX, Major League Soccer, the US and Mexican men’s and women’s national teams, Uefa Champions League and more. Univision rebranded Univision Deportes to TUDN this summer, and it sits in the company portfolio alongside Univision and UniMas.
According to Univision, TUDN is ranked No. 6 in all sports networks in the US in primetime viewership, outperforming the likes of NBA TV and MLB Network. Its viewers also have a median age of 44, seven years younger than that of ESPN.
Elsewhere, Liga MX continues to be the No. 1 most-watched soccer league in the US, averaging 737,000 total viewers, and 359,000 adults aged 18-49 on Univision Networks. The Uefa Champions League had a strong inaugural season on Univision Networks, delivering the best-ever numbers for the European competition on a Spanish-language network.
Meanwhile, the MLS Cup final, featuring Seattle Sounders against Toronto FC, posted the largest audience since 2016 on Univision Networks and a 132-per-cent rise in viewership compared to last year on a Spanish-language channel in the US.