Uefa’s men’s national team football sponsorship programme for the next commercial cycle will include rights to the ‘Finalissima’ – a match between the winners of European Championships and the Copa América – starting this year.
The sales process for sponsorship and licensing rights for European football’s national team competitions between 2022 and 2028 will include rights to the first Finalissima featuring Argentina and Italy, as winners of their respective 2020 tournaments. The match is scheduled to take place in London on June 1, 2022.
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