Two Circles lands Cricket World Cup marketing contract

Sports marketing agency Two Circles has been appointed as the official data and insight partner of the 2019 Cricket World Cup, which will take place in England and Wales.

Two Circles will support the event’s organising committee by using insight around the global cricketing fan base to drive ticket sales and provide an enhanced in-ground experience for supporters.

Two Circles will also organise fan-led marketing campaigns around the event, while its data-driven insight will be used to support the England and Wales Cricket Board’s and International Cricket Council’s legacy ambitions for the event.

It is hoped Two Circles’ expertise will help the ECB build on the success of this year’s Champions Trophy and Women’s World Cup, which were both held in England and Wales.

Steve Elworthy, managing director of the 2019 tournament, said: “A central objective from the beginning was to host three world-class events across England and Wales with a legacy of broadening cricket’s appeal.

“This year’s ICC Champions Trophy and ICC Women’s World Cup set new benchmarks, but the ICC Cricket World Cup in 2019 can deliver the world’s greatest cricket celebration ever and take interest in the game to a new level. Two Circles has played a crucial role in successes to date and their insight around our audience and new audiences will continue to play a key role going forward.”

Devesh Mangtani, lead consultant at Two Circles, added: “This summer’s international cricket in England and Wales wasn’t just a commercial success, it laid the foundations for the sport to continue to broaden its appeal and reach new audiences worldwide.

“We’re delighted to be working with the ECB and ICC again to use the ICC Cricket World Cup 2019 as a platform to achieve cricket’s long-term growth objectives and connect, entertain and inspire cricket fans worldwide.”