Twitter is helping to reach under-served sports audiences and is also providing greater value to both advertisers and sponsors says Laura Froelich, head of US content partnerships at the social media company
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
TicketIQ debuts new data-driven marketing platform
FanIQ looks to build out detailed fan profiles relying heavily on social media data
NBA extends betting data agreements with Sportradar, Genius Sports
The National Basketball Association has extended its official betting data agreements with Sportradar and Genius Sports Group in the United States
KBO permits clubs to cut salaries from 2021
From next year South Korean baseball clubs will be permitted to reduce player’s pay if the season is disrupted by extraordinary events.
Southampton joins Wolves, City and Chelsea in Sure portfolio
Southampton Football Club has become the latest Premier League outfit to sign a sponsorship with Unilever-owned antiperspirant brand Sure in the role of ‘Official Training Kit Partner’.