Platform seeks to unify multiple elements of fan commerce
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New arena funding model boosts efforts to return NBA to Seattle
The quest to return NBA basketball to Seattle has taken a significant twist with the investment group led by Chris Hansen putting forward a model that would see a new arena developed entirely with private funds.
LA Clippers unveil new augmented reality viewing experience
The Los Angeles Clippers unveiled an innovative augmented reality viewing experience on Wednesday night for the team's opening game of the NBA season
Warriors to allow fans to appear virtually at Chase Center through Dub Hub initiative
The National Basketball Association's Golden State Warriors have unveiled the Dub Hub initiative, an interactive opportunity for fans to appear live on virtual LED boards surrounding the court and in the…
Fiba engages Two Circles to collaborate on new D2C platform Courtside 1891
The International Basketball Federation (Fiba) and sports marketing agency Two Circles have formed a long-term strategic venture for the development and commercialisation of Fiba’s new Courtside 1891 d…