Paraguayan-based pay-television broadcaster Tigo Sports has signed a new three-year rights agreement with the Paraguayan Football Federation (APF).
The rights deal covers APF-organised tournaments, including the top-tier Primera División, until 2023. The agreement also includes a one-year extension to the sponsorship of the Paraguayan national team (until 2022).
The deal will be worth a total of $54.9m (€47.3m), equal to an average of $18.3m per season. The top-tier clubs will receive $1.25m each in 2021. This will then increase to $1.3m in 2022 and $1.5m in 2023.
Robert Harrison, president of the APF, said: “Obtaining substantial improvements in economic terms amid the uncertainty generated by the current situation in the world in general, and particularly football, is of vital importance for the present and the immediate future of Paraguayan clubs.”
Last month, the APF signed a two-year kit supplier deal with Puma, which replaced fellow German sportswear brand Adidas, which has held the rights since 2007. The agreement runs from October 2020 to the end of the 2022 World Cup, and will also see Puma supply balls for APF-organised tournaments.
