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Supercars agrees multi-year Bathurst 1000 sponsorship deal with Repco

Scott McLaughlin drives the #17 Shell V-Power Racing Team Ford Mustang during practice for the Bathurst 1000 at Mount Panorama on October 10, 2019 in Bathurst, Australia. (Photo by Daniel Kalisz/Getty Images)

Supercars has established a new five-year agreement with Australian automotive engineering and retail company Repco to sponsor its Bathurst 1000 championship event.

Repco’s deal to sponsor the series’ iconic race will commence in 2021 and see the event renamed the Repco Bathurst 1000. Financial details of the agreement have not been disclosed.

Repco is currently the official automotive parts retailer of the Virgin Australia Supercars Championship and a leading sponsor of two-time defending champion Scott McLaughlin and Fabian Coulthard’s Shell V-Power racing team.

The firm also provides substantial digital presence in various Supercars assets including website, social media platforms, app and fan communications.

Supercars chief executive Sean Seamer hailed Repco’s partnership for the Bathurst 1000 as a major endorsement of the sport.

“We are delighted to welcome one of Australian motorsport’s most recognisable and premium brands as our naming rights partner of our marquee event from 2021,” Seamer said.

Repco replaces Supercheap Auto which has been the title sponsor of the event since 2005.

Supercheap’s managing director Benjamin Ward told the Herald Sun that Supercheap was unwilling to match a “big-money” offer from an “overseas competitor” in reference to Genuine Parts Company, which took over the Repco brand in 2013.

Repco Australia executive general manager Wayne Bryant said: “Its two iconic brands in one amazing partnership, aligning with Australia’s most famous race was an opportunity we couldn’t pass up.”