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Stats Perform bolsters cricket presence with CSA data and live streaming deal

Heinrich Klaasen of South Africa during the 3rd KFC T20 International match against England at SuperSport Park on February 16 (by Sydney Seshibedi/Gallo Images/Getty Images)

Sports data and AI technology company Stats Perform has agreed a wide-ranging deal with Cricket South Africa (CSA) covering the governing body’s international and domestic competitions.

As CSA’s official data partner, Stats Perform’s Opta and RunningBall brands will collect, analyse and deliver official ‘ultrafast’ data and ball-by-ball event data to global broadcast, media, and betting operators.

Stats Perform will also distribute exclusive live match video streams to licensed global sportsbook operators through its Watch&Bet betting platform. Stats Perform will also deliver CSA news clips to media worldwide through its editorial content service.

The deal includes live streams and live data for all South Africa home international fixtures, as well as CSA’s domestic competitions.

Meanwhile, CSA’s national team coaches, analysts and performance staff working with each franchise in the domestic Twenty20 competition, Mzansi Super League, will have access to Stats Perform’s ProVision recruitment tool to inform their player selection and opposition analysis.

Stats Perform’s chief rights officer, Alex Rice, said: “We look forward to ensuring that the CSA coaching team get invaluable data and video insights, and maximising significant opportunities for global engagement.

“Through our new agreement, Stats Perform data and video will be used to analyse performance on the pitch and improve the way it is experienced and understood by fans; we look forward to providing a premium in-play gaming experience, improved data insights and providing more content for sponsors.”

Stats Perform claims to be the largest cricket data provider in the world. In May, the company reached an agreement with Sportsfever360, a sports management organisation in Pakistan, to deliver Opta cricket data through Sportsfever360’s technologies and in-country cricket offering.

Over the past month, Stats Perform has struck significant deals in the football sector with the South American Football Confederation (Conmebol), English Premier League and US competition the United Soccer League (USL).