Financial services company St. James’s Place Wealth Management has signed up as the new title sponsor of the Canary Wharf Classic, a gold-level tournament on squash’s PSA World Tour.
The 2020 event, rebranded as the St. James’s Place Canary Wharf Classic, takes place from March 8-13 at the East Wintergarden venue at Canary Wharf in London.
Now in its 17th year, the tournament attracts the world’s leading players and continues to sell out every season. Tickets for this year’s event went on sale in October and sold out within six days.
Tournament director Tim Garner said: “With an office next door to the East Wintergarden on Bank Street, it’s fitting that their company logo will take pride of place in the middle of the front wall of the glass court.
“Here it will be constantly visible to a huge number of viewers who will be tuning in to the live TV coverage, online streaming and highlights packages that will be available in a variety of formats and help cement their presence on the Wharf.”