Spanish LaLiga club Barcelona has sealed a wide-ranging deal with Spotify that grants the music streaming service naming rights to the Camp Nou stadium, as well as branding on the front of the men’s and women’s teams’ shirts and training kit.
The long-term deal begins on July 1 and officially rebrands Barcelona’s stadium as the Spotify Camp Nou. The Swedish company also becomes the main partner and official audio streaming partner of Barcelona.
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