Sportway and MyGame to merge in bid to dominate Europe’s AI production market

(L to R) Sportway Media Group's Edvard Tveten, Daniel Franck, Harald Strømme and Jonas Persson
(L to R) Sportway Media Group's Edvard Tveten, Daniel Franck, Harald Strømme and Jonas Persson

Sportway, the Sweden-based automated production and live streaming firm, is to merge with Norwegian streaming platform and production company MyGame Group in a bid to establish a “dominant role” in Europe’s AI sports production and streaming sector.

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