Nordics

Latest Features

The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

What are the ingredients of the Danish success in bidding for and hosting major international sporting events? Sport Event Denmark chief executive Lars Lundov shares the recipe.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives. 

Nordic Entertainment (Nent) Group, the Stockholm-based media group, has acquired exclusive rights in Denmark, Norway and Sweden to the 2023 Fifa Women’s World Cup, which will take place in Australia a…

The Norwegian Handball Federation (NHF) has been forced to withdraw its co-hosting rights to the European Handball Federation’s women’s Euro 2020, with plans now being worked on for Denmark to become the…

TV4 Media, the Telia-owned broadcasting company that owns Swedish commercial broadcaster TV4, has acquired rights to the Uefa European Championships in 2024 and 2028 together with Swedish public-service…

Nordic Entertainment (Nent) Group will launch its OTT streaming service Viaplay into 10 international markets by the end of 2023, including Poland in 2021 where it has secured rights to the German Bundesliga…

Features

The World Curling Federation is developing a portable curling facility (PCF) that enables cities to host the sport at a cut-price rate. Elisha Chauhan reports.

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.

SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.

Lars Lundov, CEO of Sport Event Denmark, tells SportBusiness International about the role his company played in bringing the IAAF (International Association of Athletics Federations) World Half Marathon race to Copenhagen on March 29.