Nordics

Latest Features

The Danish capital has developed its venues to attract big-ticket events and hosted international competitions with a variety of different sports

What are the ingredients of the Danish success in bidding for and hosting major international sporting events? Sport Event Denmark chief executive Lars Lundov shares the recipe.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives. 

The World Curling Federation is developing a portable curling facility (PCF) that enables cities to host the sport at a cut-price rate. Elisha Chauhan reports.

The Team Marketing agency has initiated its first Uefa club competitions media-rights sales processes in nearly seven months, inviting bids from broadcasters in Italy and also sub-Saharan Africa for the…

Finnish public-service broadcaster YLE has won back rights to Finland’s national team matches in a wider agreement that also includes the 2024 and 2028 editions of the Uefa European Championship.

Norwegian pay-television provider Canal Digital is upping the price for access to premium sports channels from TV2 amid higher rights costs paid by the commercial and pay-television broadcaster.

Red Bee Media, the UK-based media services company, has been recruited to provide OTT streaming services for a new French horse racing streaming service put in place by Svenska Spel, the state-owned gambling…

Features

Europe’s short-lived hosting of ESPN’s X Games is set to be revived, but with the failed 2022 winter Olympic Games bidder Oslo in the driving seat, will the action sports event be back for good?

In the fourth in a series of five mini reports on sports event hosting, in association with the Ultimate Sports Cities rankings, we take a look at tourism and public interest. There is a discussion of the latest thinking around tourism and public interest, and case studies looking at the top five cities in the category of tourism and public interest in this year's rankings - London, Melbourne, Sochi, Copenhagen and Calgary.

SportBusiness International looks at this month’s World Half Marathon Championships in Copenhagen, an event with significant growth potential according to world athletics’ governing body.

Lars Lundov, CEO of Sport Event Denmark, tells SportBusiness International about the role his company played in bringing the IAAF (International Association of Athletics Federations) World Half Marathon race to Copenhagen on March 29.