Sports Illustrated, 888 Holdings partner to create SI Sportsbook

Authentic Brands Group, the parent company of Sports Illustrated, has announced a partnership with online gaming operator 888 Holdings to develop SI-branded online sports betting and iGaming products in the United States, including the launch of SI Sportsbook later in 2021.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here