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Sportradar strikes strategic partnership with UAE’s Arabian Gulf League

Sports and betting-related services company Sportradar has entered into a wide-ranging partnership with the Pro League Committee (PLC), the organising body of the top tier of club football in the United Arab Emirates.
 
Under the agreement, PLC will house Sportradar’s regional office and will serve as the company’s regional partner in the Middle East.
 
Sportradar will provide statistics for all PLC-organised competitions and seek to expand their fan bases through digital and social media initiatives. Sportradar will provide the Arabian Gulf League with detailed data and complete match statistics, which will be made available to coaching and scouting staff.
 
PLC partners, including clubs and broadcast rights-holders, will also receive a priority service from Sportradar as part of the deal.
 
Waleed Al Hosani, the PLC’s acting chief executive, said: “The agreement aims to develop the Arabian Gulf League system, especially in the area of data availability and engaging fans in the game.
 
“This project is an important part of the 2017-2020 strategic plan launched by the PLC to develop smart technologies and maximise their adoption in organising and managing PLC competitions. Increased technology adoption is one of the PLC’s objectives in the next few years to transform the Arabian Gulf League into a smart league.”
 
Al Hosani said that the PLC would share Sportradar-provided data with all Arabian Gulf League stakeholders, with fans and fantasy sports players also set to be granted access to stats through official PLC platforms.
 
Alex Inglot, Sportradar’s director of communications and public affairs, added: “Our trend-setting partnership kicks off a collaboration that will ensure that fans, but also league partners, clubs and media, will have all the tools they need to analyse, understand and engage with some of the most exciting football played in the region.”