United Arab Emirates
Abu Dhabi will take centre stage as two of the world’s top football competitions, the FIFA Club World Cup UAE 2017-2018 and AFC Asian Cup UAE 2019, come to town. Alexis Dijksterhuis of Abu Dhabi-based ticketing and events company FLASH Entertainment is relishing the prospect.
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Abu Dhabi serves as an irresistible draw to an increasing number of sports clubs, federations and organisations every year.
Abu Dhabi’s reputation as a host of stellar events across a wide variety of sports has attracted a broad range of international federations and sports governing bodies in recent years.
The combination of climate and accessibility means that the Emirate provides a convenient and attractive option for professional sports teams and individual athletes.
HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.
Dubai plays host to more than 400 events each year and has a track record of delivering some of the world’s most prestigious sports events. But the innovative emirate is constantly looking to the future and evolving its offering as a host to meet the changing demands of the world sports community.
Dubai has a solid heritage as a short-break training destination for football clubs, but continued investment in facilities and infrastructure is enhancing its reputation as a training base in other sports.
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Big, bold, brash and backed up with lots of cash. That is by no means a hyperbolic description of the UAE construction industry. This is, after all, home to man-made archipelagoes in the shape of palm trees or a map of the world. This is where the world’s tallest building, the 830-metre Burj Khalifa, is located. Architects here are not known for their subtlety.
Given the stiffling summer heat in the Gulf region, most sports events take place between October and April. However, there have been attempts to stage indoor air-conditioned events, particularly the annual Dubai Sports World, which from June until August offers football, basketball, volleyball and tennis facilities to amateurs.
Deloitte estimates that the sponsorship spend for sports events in Dubai alone is about $100m per year, with 70 per cent of that figure attributed to the seven biggest events.
When it comes to sports broadcasting, you might say the UAE has lucked out with its time zone. “Around 2.2 billion people across Asia, Europe and Africa live in the four time zones either side of Dubai, making it ideally situated to capture a global television audience,” Deloitte’s Economic Impact of Sport in Dubai report states.
Just over a decade on from the famous tennis publicity stunt atop a skyscraper in Dubai, Dominic Bliss looks at how the UAE sports industry has evolved and where it is heading.
Dubai is fast becoming a leading destination for professional cycling events. Kevin Roberts looks at why, and its aspirations for the Dubai Tour event.
An exhibition which explores the shared development story of Dubai and its horseracing heritage, driven by the pioneering spirit of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, has opened to the public at Meydan Racecourse.
Complementing Dubai Sports City is the Hamdan Sports Complex, another world-class and spectacularly flexible sports venue completed in 2010 at a cost of over $300 million.
The privately-financed Dubai Sports City development, which comprises an array of top-level sports facilities and a significant residential element, is the place where the two distinct, but inevitably linked, facets of sport in the emirate come together.
With bullish tourism numbers to be hit by the time the World Expo lands in six years’ time, major sports events are playing an integral role in the growth of the economy in Dubai. Kevin Roberts travelled to the UAE to meet the major players and asked them how they are making it happen.
Zayed Sports City in the United Arab Emirates is home to four major sporting facilities designed to host a wide range of sporting events and teams.
One of the highest profile sponsors in sport explains what its portfolio of high value football shirt sponsorships is designed to achieve.