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Spain becomes latest DAZN market to adopt new pricing strategy

The LaLiga match between Real Sociedad and Athletic Club on January 14, 2023 (by Juan Manuel Serrano Arce/Getty Images)

Spain has become the latest core market in which subscription sports broadcaster DAZN has altered its pricing strategy.

The announcement follows recent changes to its offering in Italy and price hikes in Germany, and incorporates the launch of a new package in Spain dedicated to women’s football – DAZN Victoria.

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