Granada Enterprises is lining up six companies, including Coca-Cola, to bid for sponsorship of UK-based broadcaster ITV's coverage of English Premier League soccer should the league's new title sponsor, Barclaycard, turn down the rights. The other five companies involved in a potential bid for the TV rights have not been disclosed.
Subscribe to unlock this article
Explore our subscription options to continue reading our industry-leading content!
Already have an account? Sign in here