Under the agreement, the secondary ticketing company will become Schalke’s official ticketing partner from the 2013-14 season. Along with allowing Schalke season ticket holders the opportunity to sell tickets to games they cannot attend at the Veltins Arena, the club stated that Viagogo will also be permitted to sell a small number of tickets for certain home games. These will be specified by Schalke with the tickets being allocated for sale on Viagogo’s 28 local language websites. Viagogo has also acquired a sponsorship package for the club, which currently sits seventh in the 1.Bundesliga.
“We’ve ensured that our partnership with Viagogo stays true to the interests of our fans and of the team,” Schalke 04’s marketing manager Alexander Jobst said. “We are therefore consciously focusing on two key points of the partnership: the sponsorship package and the ticket exchange platform. As a team, we have specified the number of games for which a small allocation of tickets will be on sale. These will be determined before the beginning of the season. Matches that have experienced high demand in the past, such as games against Bayern Munich or the derby against Borussia Dortmund, will not be included in this. Nor will the club participate in the revenue from the resale of tickets from ticket holders and season ticket holders. We made this decision with our fans in mind.”
Steve Roest from Viagogo added: “We are delighted to announce our partnership with Schalke 04. This is yet another step forward for Bundesliga teams taking control of the resale of their tickets, allowing them to protect their fans from the black market and invest in the club’s future.”