![Aziz Behich of Australia and Lionel Messi of Argentina compete during the 2022 Fifa World Cup Round of 16 match on December 3, 2022 (by Lionel Hahn/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/2022/12/GettyImages-1446659253.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
Australian public-service broadcaster SBS pulled in its second-highest linear reach in 2022 during its live coverage of the national football team’s exit to Argentina in the round of 16 of the Fifa World Cup.
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