The Rugby World Cup organising committee released an economic benefit impact report, that indicates the event in Japan next month could bring in $4.1bn (€3.7bn) to the local economy.
They are expecting up to 1.8 million fans, and believe sales of tickets, goods and spending by an expected 400,000 foreign fans will help boost Japan’s gross domestic product of $2bn (€1.8bn), increase tax revenues by $200m (€180m), and create 25,000 jobs.
“Fans from faraway countries tend to stay longer,” the report said. “Visitors are expected to spend an average ¥20,000 (€169/$188) per day, giving their stays a sizeable economic impact.”
Takayuki Katsurada, a senior vice-president at the Development Bank of Japan, told local media: “The key is whether Japan can offer convenient and attractive services for foreign travellers that encourage them to stay and spend.
“There is a language barrier and foreigners also still tend to have an image that Japan is prone to natural disasters and (therefore) unsafe.”
The ninth Rugby World Cup takes place from September 20 to to November 2 across 12 venues in 12 cities, with the opening match between Japan and Russia taking place at the Tokyo Stadium.
To read SportBusiness’ extended interview with Tom Hill, World Rugby’s chief commercial officer, about the media and sponsorship revenues generated by the 2019 Rugby World Cup, click here.