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Ronaldo, Lang Ping top ranking of marketable sports stars in China

Lang Ping, head coach of Chinese national women volleyball team, attends the awards ceremony of Sports Personality Of The Year 2016 on January 15, 2017 in Beijing, China. (Photo by Visual China Group via Getty Images)

Portuguese footballer Cristiano Ronaldo and national team volleyball coach Lang Ping are the most valuable sports stars in China for sponsors, according to a new ranking.

The SMART Index, produced by sponsorship marketplace SponsorForce and data firm Miaozhen Systems, ranks international and domestic sports personalities based on a series of digital and non-digital metrics. The aim of the ranking, the creators say, is to help brands value sports personalities before investing in partnerships and endorsement deals.

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