Protocol Sports Marketing teams up with Pro Footvolley Tour

Brazilians play footvolley, at Copacabana beach (Photo by Mario Tama/Getty Images)

Protocol Sports Marketing has been appointed to distribute the international media rights of the Pro Footvolley Tour for its 2019 and 2020 seasons.

Protocol Sports Marketing will also assist with sponsorship sales for the 2020 season of the Tour, which features teams from Argentina, Brazil, Japan, Mexico, the US and beyond.

Footvolley combines beach volleyball and football and has roots in Brazil, with the Pro Footvolley Tour considered to be the sport’s top league internationally.

The 2019 broadcast season of the Tour includes 20 one-commercial-hour episodes. In the US the Tour is shown by pay-television broadcaster beIN Sports in both English and Spanish.

Protocol Sports president Lowell Conn said: “With major soccer celebrities now playing footvolley, this trending sport has tremendous potential. Pro Footvolley Tour is the clear leader in this emerging space.

“As we begin licensing the 2019 Tour, and preparing for the 2020 Tour, we believe that the demand for Pro Footvolley Tour events will increase internationally. We are excited to kick-start this expansion.”

In June, Spain’s Liga ACB top-tier basketball competition selected Protocol Sports to market the league to key territories in Asia and Eurasia. The agency will market and distribute television, digital and streaming rights to the Liga ACB, as well as the Copa del Rey, Supercup and associated media properties.

Protocol Sports, which is known for distributing rights to boxing competitions, further strengthened its presence within the sport when it was appointed to market global media rights to the semi-finals and final of the second season of the World Boxing Super Series.

Last year, the agency signed a multi-year global rights partnership with the World Dodgeball Association, through which it will serve as the body’s exclusive international television, digital and streaming rights distributor. It also serves as the production services partner for all WDA-sanctioned events.