Premier Rugby Sevens, the United States-based rugby sevens league, has enjoyed growth across a series of metrics in its second season in 2022.
Standout figures include a 716 per cent increase in ticket sales, a 355 per cent increase in sponsorship revenue, and a 95.6 per cent increase in average cross-platform social media engagement, including Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok.
Meanwhile, fans consumed more than 1.6 million minutes from the league on Fubo Sports Network, the league's domestic rights partner.
Having debuted in 2021, Premier Rugby Sevens was held at three Major League Soccer stadiums during the summer, including the San Jose Earthquakes’ PayPal Park on July 9, DC United’s Audi Field on July 16, and Austin FC’s Q2 Stadium on July 30.
“Following our debut in 2021, we looked to scale Premier Rugby Sevens into a multicity, cross-country tour in 2022 to showcase our exciting sport and world-class athletes in top-tier stadiums,” said Owen Scannell, Premier Rugby Sevens chief executive. “Thanks to our players, coaches, partners, sponsors, staff, and a highly engaged fanbase, we achieved everything we were looking for out of our first multicity tour.
"We have a fantastic platform to continue building from, and we believe this is the perfect sport at the perfect time to captivate a North American audience well into the future. We will have a number of exciting developments in the coming months as we look to push rugby sevens into the American sports mainstream," Scannell said.
In May, Premier Rugby Sevens unveiled a licensing agreement with the Southern California-based Rhinos Rugby for its Loggerheads franchise.In a three-year deal, Rhinos Rugby manages the on-field aspects of the Loggerheads men’s and women’s teams, including coaching and roster selection.
Rhinos does not own the Loggerhead franchise. But the organization, rather, receives “ownership-style benefits,” including onsite hospitality and participation in trophy and other victory celebrations alongside the team.
Further reading: LA Sevens rugby pushes for sport’s broader growth in US