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Nugent: iX.co has attracted ‘sports adjacent’ clients since launch

The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.

After being set up as a fusion of Infront’s in-house digital services unit and Omnigon, the New York-based digital services firm in which Infront bought a majority stake in January 2016, iX.co has been in the process of signing up new clients in recent months.

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