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NFL to allow sportsbook sponsors in 2020

The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season.

Stadiums in jurisdictions with legal sports betting will also be allowed to have betting lounges, showcasing mobile betting options, but fans will be prohibited from gambling in these facilities.

“We’re allowing betting lounges,” Chris Halpin, chief strategy and growth officer for the NFL, told ESPN. “Similar to daily fantasy lounges today, in an adult, discreet area, there will be a betting setup, but we’re not going to have betting windows.”

Under the new league policy, sportsbooks will not be allowed to buy naming rights for stadiums or practice facilities. Sports betting signage will also be prohibited in the lower bowls of stadiums to prevent them from being seen on television.

The NFL remains the only major North American sports league not to have a fully-fledged sports betting partner. In January 2019, the NFL announced that Caesars Entertainment would be its inaugural official casino partner. Last September the NFL signed Tabcorp as its first official wagering partner in Australia and DraftKings as the league’s first official daily fantasy partner.

“We feel good about how it’s evolved state by state,” Halpin added. “We’re more and more excited about how sports betting is developing, and we’re now doing more in the space. We’re very positive about how it’s developing.”