English Premier League football club Newcastle United has signed supplements brand Totum Sport as its latest associate partner.
The agreement will see Totum Sport branding feature on the club’s LED system during Premier League matches at St James’ Park, as well as the club’s digital platforms. Totum Sport will also provide exclusive offers and benefits for Newcastle supporters.
The deal comes after Newcastle signed regional airline Loganair as an associate partner earlier this month.
Associate partners sit on the bottom rung of Newcastle’s sponsor portfolio. Loganair and Totum Sport join Stelrad, Energy Impact, LNER, Everyone Active, DFDS, SSD Concerts, Total Reclaim, Tomahawk Steakhouse, Intu and Perfect Image.
The deals come with Newcastle strongly linked to a £340m (€403.9m/$444.9m) takeover by Saudi Arabia’s Public Investment Fund (PIF).