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NLL signs integrity partnership with Genius Sports

The National Lacrosse League has announced a multiyear partnership with sports data and technology company Genius Sports to help ensure the integrity of its games.

As part of the deal, Genius Sports will conduct a global assessment of current betting activity on NLL games, and also project the likely growth given the emergence of a legal sports betting market in the United States.

The NLL and Genius Sports will collaborate to establish an educational program for players, officials and other stakeholders to understand the betting environment, and to be alert to potential integrity problems. Genius Sports will monitor the lacrosse betting markets and provide the league with alerts regarding any suspicious activity as well.

Meanwhile, Genius Sports has announced a similar integrity and technology partnership with Brazil’s National Basketball League (LNB).

The LNB will be provided with comprehensive protection from the threats of match-fixing and betting-related corruption. This includes 24/7 bet monitoring, analysis and intelligence to safeguard the transparency of their games.

The LNB has also granted Genius Sports exclusive betting rights to control the collection and distribution of its official data.