Mondelēz International, owner of the Cadbury chocolate brand, has signed a regional deal with Premier League outfit Manchester City as the club’s ‘Official Snacking Partner’. Th
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Portuguese football facing losses of €266m, warns of ‘collapse’ if league is suspended
Sónia Carneiro, executive director of Liga Portugal, has warned that the teams in the top two divisions of Portuguese league football are facing collective losses of over €250m ($304m) for the 2020-21 se…
NFL caps Super Bowl LV attendance at 22,000 fans
Super Bowl LV at Tampa's Raymond James Stadium on February 7 will officially have a capacity of 22,000 fans including 14,500 ticket buyers and 7,500 vaccinated health care workers who will be guests of…
Football Australia signs wide-ranging deal with Priceline Pharmacy
Football Australia has agreed a three-year sponsorship with Priceline Pharmacy to support women’s and youth football in Australia.
DAZN signs Orange commercial premises deal, begins non-live content push in Japan
Telecoms operator Orange has signed a commercial premises deal with over-the-top streaming platform DAZN for rights to the English Premier League’s 2020-21 season in Spain.
New York City FC, Heineken extend partnership in multiyear deal
Major League Soccer's New York City FC and Dutch brewing company Heineken have extended their partnership in a multiyear deal.
PSG signs HotForex in latest sponsorship deal
French Ligue 1 champions Paris Saint-Germain have signed up HotForex as the club's official foreign exchange and contract for difference (CFD) trading platform