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Michael Jordan takes jump into esports with aXiomatic Gaming investment

Michael Jordan is the latest sports icon to invest in esports. The NBA legend and Charlotte Hornets owner has become a minority owner of aXiomatic Gaming, the parent company of Team Liquid.

Jordan is part of an investor group that has put $26m (€23m) into the company. According to Forbes, Team Liquid is the third-most valuable esports team in the world at $200m (€176m).

AXiomatic is led by several prominent figures in the sports world, including Washington Wizards owner Ted Leonsis, Golden State Warriors co-owner Peter Guber and Tampa Bay Lightning owner Jeffrey Vinik. Los Angeles Dodgers minority owner Magic Johnson – who was Jordan’s 1992 Olympic team-mate – is also an investor.

“Probably no other franchise has the championship pedigree as we do with now Michael and with Magic,” said Leonsis.

Team Liquid competes in multiple esports leagues, including League of Legends, Dota 2 and Counter-Strike: Global Offensive.