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M&C Saatchi Sport & Entertainment promotes Martin to global chief executive

M&C Saatchi Sport & Entertainment has announced Steve Martin as its new global chief executive.

Martin previously served as UK chief executive and under his new role will take a more focused approach to drive growth across the company’s six offices in New York, Los Angeles, Berlin, Sydney, Johannesburg and London.

Martin will also be looking at new office openings for the company as global chief executive.

Martin said: “The agency had a very successful year in 2018 across all of the key markets, with some significant new business wins on top of organic growth of the current client portfolio. Whilst we want to continue to look to expand the Sport & Entertainment group of agencies globally, it is really important that we focus on keeping this momentum going in our six existing agencies and invest in key talent to help achieve our growth targets.

“Our London offer is vital to the success of the overall group and I am delighted to be able to create such a strong leadership and management team to drive the UK market opportunity.”

Jamie Wynne-Morgan will replace Martin as UK chief executive. Wynne-Morgan has been promoted from managing director and will have a remit of driving the ongoing momentum of the London office.

Additionally, Jodie Fullagar and Richard Barker have been promoted to joint managing directors to strengthen the UK leadership team.

M&C Saatchi Sport & Entertainment seeks to connect brands to consumers and its clients include Coca-Cola, NatWest, Heineken, Ballantine’s and Reebok.