M&C Saatchi Sport & Entertainment promotes Martin to global chief executive

M&C Saatchi Sport & Entertainment has announced Steve Martin as its new global chief executive.

Martin previously served as UK chief executive and under his new role will take a more focused approach to drive growth across the company’s six offices in New York, Los Angeles, Berlin, Sydney, Johannesburg and London.

Martin will also be looking at new office openings for the company as global chief executive.

Martin said: “The agency had a very successful year in 2018 across all of the key markets, with some significant new business wins on top of organic growth of the current client portfolio. Whilst we want to continue to look to expand the Sport & Entertainment group of agencies globally, it is really important that we focus on keeping this momentum going in our six existing agencies and invest in key talent to help achieve our growth targets.

“Our London offer is vital to the success of the overall group and I am delighted to be able to create such a strong leadership and management team to drive the UK market opportunity.”

Jamie Wynne-Morgan will replace Martin as UK chief executive. Wynne-Morgan has been promoted from managing director and will have a remit of driving the ongoing momentum of the London office.

Additionally, Jodie Fullagar and Richard Barker have been promoted to joint managing directors to strengthen the UK leadership team.

M&C Saatchi Sport & Entertainment seeks to connect brands to consumers and its clients include Coca-Cola, NatWest, Heineken, Ballantine’s and Reebok.

Most recent

Matt Carroll, chief executive of the Australian Olympic Committee, tells Adam Nelson how a focus on athlete engagement, grassroots participation and community schemes has helped to boost the AOC’s commercial programme throughout the Olympic cycle.

The decision by the ATP Council not to renew Chris Kermode's contract as ATP executive chairman and president caused surprise when it was announced in March. Ben Cronin speaks to the outgoing tennis chief about his record.

A Ukranian billionaire is funding the latest effort to turn swimming into a regular competitive professional sport and not just one of the most popular events at the Summer Olympics.

Fan excitement over the acquisition of the star free agent has fueled the MLB club to what is by far the league's largest per-game attendance increase. But Paul Hagen examines how the organization is already thinking long-term and looking to sustain fan engagement over Harper's entire 13-year deal.