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Market opens on Liverpool’s main shirt deal as crypto firms circle

(Photo by Bryn Lennon/Getty Images)

Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking group Standard Chartered.

SportBusiness has learnt from industry sources that Liverpool opened up the market for its leading sponsorship property after the incumbent passed its exclusive negotiation period in January.

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