Premier League
Bournemouth cashes in on Premier League spot with Dafabet deal
Newly-promoted Premier League club AFC Bournemouth has named betting operator Dafabet as its new principal partner and front-of-shirt sponsor
Market opens on Liverpool’s main shirt deal as crypto firms circle
Brands from multiple sectors, including cryptocurrency-based companies, and agency representatives have contacted Liverpool about the club's main shirt position currently held by international banking…
DraftKings makes Premier League play with Norwich City sponsorship
English football club Norwich City has signed US gaming company DraftKings as the team’s official fantasy sports partner for the remainder of the 2021-22 season.
EPL clubs free Newcastle to make Saudi sponsorships, but insist on ‘fair value’ rules
Saudi-owned English Premier League club Newcastle United has been given the green light to sign up sponsors from the kingdom on condition that the club adheres to new league rules on owner-related deals