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LLDC ‘would give’ London Stadium naming rights to West Ham for £4m a year

General view of the London Stadium prior to the Premier League between West Ham United and Brighton & Hove Albion (Photo by Visionhaus/Getty Images)

Lyn Garner, chief executive of the London Legacy Development Corporation (LLDC), which owns London Stadium, has said that the venue’s main tenant, West Ham United, would be able to pursue a naming-rights deal for the facility if the Premier League club offered the organisation £4m (€4.6m/$4.5m) a year.

The former Olympic Stadium has primarily served as the home of West Ham since 2016 but a naming-rights sponsor has not yet been found for the 62,500-seat venue.

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