Sponsorship and strategy consultancy Leverage Marketing Advisors has added former Wimbledon champion Marion Bartoli to its team of sports marketers
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Nine acquires Wimbledon and Roland Garros rights
Australian free-to-air broadcaster Nine and its new subscription streaming service Stan Sport have secured three-year deals to broadcast the Wimbledon and French Open Grand Slam tennis tournaments from…
LTA adds Dunlop to growing sponsorship portfolio
The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
Bolton to drive Wimbledon’s strategic planning in new position
Sally Bolton has been appointed to the new role of head of corporate affairs at the All England Lawn Tennis Club (AELTC) and the Wimbledon Championships.
Infosys adds French Open to grand slam portfolio
Indian technology company Infosys has agreed a strategic partnership with Roland-Garros, site of the French Open, adding to its portfolio of grand slam tennis tournaments