The Ladies European Tour (LET) is to link up with the Jump consultancy to launch an assignment process in order to determine a host for the 2019 edition of leading women’s golf event the Solheim Cup.
The assignment process will begin later this month with a formal invitation to bidders before concluding in early 2016 with the announcement of a host for the event. LET, which has had a relationship with Jump since 2013, will now work with the consultancy firm to develop a new strategy for execution of the event as well as the acquisition of new sponsors.
The most recent Solheim Cup took place last year at the Colorado Golf Club in the US state of Colorado while the next edition will be staged at Golf Club St. Leon-Rot in Germany. The 2017 tournament will be hosted at the Des Moines Golf and Country Club in the US state of Iowa, a venue that previously staged the 1999 US Senior Open men’s event. The LET said several countries have already expressed their interest in the 2019 clash between Europe and the United States.
“With the European team's victory at the past two editions of the Solheim Cup and the growth in women’s golf across the world, the Solheim Cup is developing into a unique women's sport brand globally,” LET chief executive Ivan Khodabakhsh said. “We are therefore very confident of a strong host for the 2019 Solheim Cup.”
Matthew Osmon, chief executive of Jump, added: “Women’s golf in general and the Solheim Cup in particular have enormous unrealised commercial potential. The Solheim Cup, like its male equivalent, the Ryder Cup, is the ultimate property in women’s golf and offers an original and attractive proposition for sponsors.”