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LeagueApps, Famer strike youth sports partnership

LeagueApps, a New York-based online management and registration software company that works heavily in the youth sports space, has struck a strategic partnership with Famer to integrate content from the mobile-focused sports coaching and mentorship outfit directly into its platform.

Famer, also headquartered in New York, offers a wide series of smartphone-based coaching and instruction tools across a variety of sports. Those offerings, as well as billing and back-end functions, will be integrated into the larger LeagueApps platform.

The move comes as Famer, like other digitally oriented sports coaching companies, has seen a sharp uptick in activity among youth sports organizations, coaches, and athletes during the ongoing Covid-19 pandemic.

“We’re looking at building a really impactful relationship, one that provides a lot of additional value to youth sports,” said Rich Abend, Famer chief executive. “Having that implied endorsement from an outfit like LeagueApps is critical as we continue to grow and build out what we offer.”

The partnership is slated to be announced the start of “Next Up: A Return To Play,” a three-day virtual conference organized by LeagueApps and being held June 9-11.

Financial terms were not disclosed, but the two companies will participate in a revenue sharing agreement based primarily on new clients that LeagueApps delivers to Famer.

LeagueApps is eyeing similar integrations with leading companies across many other individual components of the youth sports landscape, including travel, sponsorship and marketing, wearable technology, and health and safety, among others.

“We’re excited about building out essentially a CRM [customer relationship management] and CMS [content management system] platform for youth sports and helping to solve a lot of organizational needs,” said Brian Litvack, LeagueApps co-founder and chief executive. “There is real upside in connecting LeagueApps to other software platforms and building on our respective strengths.”

LeagueApps is also heavily involved in The PLAY Sports Coalition, a newly formed private-sector effort to lobby on behalf of youth sports organizations.

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