Leaders has announced it will stage a Chinese edition of its Leaders Sport Business Summit in Beijing next year.
With summits already held in London and New York, Leaders said its new Beijing edition will seek to help international organisations do business in China, promote the country as a destination for sport, connect Chinese and overseas executives as well as transfer knowledge from mature sports markets to the rapidly changing landscape that is Chinese sport.
Leaders will now begin to identify the final dates in 2017, based on feedback from the international and local market, and will announce these shortly. The first Chinese company to sign a partnership agreement with Leaders is iRENA, the leading operator of football club stadiums in China and official local promoter for basketball’s NBA Global Games, Team China, the Chinese Super League and the Brazil national team, amongst other properties. The company will support the delivery of the Leaders Sport Business Summit in China.
James Worrall, founder and chief executive of Leaders, said: “The market in China is exploding and there is a genuine need for people both in and outside of China to connect with each other, share knowledge and do business. We are therefore incredibly excited to launch the China edition of the Leaders Sport Business Summit with iRENA as the first official host partner in China.
“This a truly exciting development for the Leaders brand, cementing its reputation as the premium global sports business platform with live events in New York, London and now Beijing, as well as a fast growing publishing business operating all year round.”
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