Sixth Street deals, new sponsorship, US tour all fuel revenue boost for LaLiga club
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FC Barcelona, Sixth Street finalize €267m LaLiga TV rights deal
LaLiga giants FC Barcelona has finalized a deal to sell 10 per cent of its LaLiga television rights for the next 25 years to United States-based investment firm Sixth Street Partners
Spotify expands FC Barcelona partnership in US
Music streaming service Spotify has expanded its partnership with LaLiga giants FC Barcelona in the United States, becoming the main partner of the Barça Academy PRO soccer schools and Barça Residency Ac…
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami
Mbappé to become Sorare ambassador as part of investment deal
Paris Saint-Germain and France international footballer Kylian Mbappé is to become an ambassador for Sorare after joining the NFT trading platform as an investor.