Juventus signs home shirt gaming sponsor

The contract starts next season and is worth a total €16 million, plus a variable fee according to the team’s performance. Betclic’s logo will appear on the kit in all national and international competitions from July 1 this year.

“In a very difficult economic context, we have decided by identifying an international partner of primary standing, to put into practice an innovative commercial strategy which splits the rights of the first and the second jersey,” said Juventus president Jean-Claude Blanc in a statement on the club’s official website.

Juventus is now seeking a company to sponsor its away shirt for the same two-season cycle.