Streaming service JUGOtv has created two Mexico-themed documentary series designed to help promote this summer’s International Champions Cup.
Hugo: The Legend & The Derbies features Mexican legend Hugo Sánchez describing his experiences playing for Atlético Madrid and Real Madrid ahead of the LaLiga sides’ clash at MetLife Stadium in New Jersey on July 26.
Each series – which are made in Spanish with English subtitles – contains multiple episodes running five to eight minutes in length and featuring exclusive interviews and behind-the-scenes access with players, coaches and legends. Debuting this week, they will be available on JUGOtv, Chivas and ICC digital and social media platforms, as well as those of various protagonists, throughout July.
The San Francisco-based JUGOtv – a US Spanish-language digital media network– is the official digital video partner for the ICC. It was formed in 2016 by BRC Group, which was taken over by Relevent Sports last year.
Joaquin Escoto, the co-founder of JUGOtv and managing partner of BRC Group, said: “The International Champions Cup offers no shortage of options in terms of content and we saw a unique opportunity to feature the past as well as the present. The Road to the ICC and Hugo: The Legend & The Derbies transcend typical sports documentary coverage to delve into the greater impact felt both individually by the players, and for the Hispanic community in general, and we couldn’t be more excited to share them with our viewers.”
Meanwhile, it was announced on Tuesday that the Bank of America Stadium in Charlotte, North Carolina, has signed a deal to host ICC matches for the next five years. It is Relevent’s first long-term deal with any host city.
Arsenal will take on ACF Fiorentina at the home of the NFL Carolina Panthers on July 20. Charlotte will also host the ICC House of Soccer fan fest on July 19 and 20.
Led by Panthers owner David Tepper, Charlotte is looking to become Major League Soccer’s 30th expansion team. Tepper and team president Tom Glick will travel to New York next week to meet with MLS officials about their bid.