Qatar's Aspire Academy has joined forces with a roster of partners including IMG, the Qatar 2022 Supreme Committee – organisers of the Fifa World Cup in the country – Georgetown University and SportBusiness International to launch the Joosor Institute, a centre of excellence designed to give world-class education and training facilities to sports professionals in the Middle East region.
The Josoor Institute will train many of the people who will play an integral role in Qatar’s hosting of the World Cup by delivering professional certificate and diploma programmes drawing on academic initiatives and workplace experiences. It is hoped the initiative will leave a lasting legacy of individuals fully trained to deliver large-scale sporting and non-sporting events across the region.
"The Josoor Institute will reinforce our ambitions in this area," said Hassan al-Thawadi, secretary-general of the Qatar 2022 Supreme Committee, at this morning's launch in Doha. "Through the training of talented people we will contribute to the organisational and commercial development of sport and this will provide a human legacy well beyond the 2022 FIFA World Cup.
Josoor is the Arabic word for bridge, and al-Thawadi said the work of the Institute would help build bridges between “the reality in which young people live and their aspirations for the future”.
“It will help young people take the finest step, emerging on the other side to face new opportunities," he added. "Our success will be measured not by the number of students but by the benefits which they deride from Josoor."