The Israel Basketball Super League has secured its first-ever live broadcast deal in Europe in an agreement with Balkan pay-television broadcaster Sportklub
MyCujoo moves into basketball with Liga ACB deal
Streaming service MyCujoo has continued its transition to a multi-sport business model after agreeing a rights deal with Spanish basketball organisation Liga ACB for coverage in Brazil and across sub-Saharan…
NBA agrees Prasar Bharati deal, remains without live broadcaster in India
The NBA has agreed a deal with Indian public-service broadcaster Prasar Bharati for rights to show classic content, documentaries, game highlights and public service announcements
Mitsubishi extends with German Basketball Federation in Sportfive-brokered deal
The German division of Mitsubishi Motors has extended its premium and official automobile sponsorship with the German Basketball Federation (DBB)
Synergy Sports to commercialise Canadian Elite Basketball League’s betting rights
US-based sports technology and analytics firm Synergy Sports has signed a multi-year agreement with the Canadian Elite Basketball League (CEBL), through which it will commercialise the league’s content b…