ICC expects ‘keen competition’ for India rights after IPL sale

ICC Men's T20 World Cup match between India and NZ on October 31, 2021 in Dubai. (Photo by Alex Davidson/Getty Images)

The International Cricket Council (ICC) believes there is plenty of appetite and budget left in the Indian market after last week's record-breaking Indian Premier League media rights auction, as the global body tenders its own rights for the next cycle.

Earlier this week, the ICC released an invitation to tender for media rights in India for the 2024-31 rights cycle.

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