Chinese streaming platform Huya has signed an exclusive five-year media rights deal with China’s League of Legends operator Tengjing Sports and will pay a total of CNY2.013bn ($311m/€256.7m)
Bilibili seals three-year China broadcast deal for League of Legends World Championship
Chinese video sharing and online-gaming website Bilibili has sealed a three-year deal for exclusive broadcast rights to Riot Games' annual League of Legends World Championship, its winning bid of ¥800m …
Sport1 renews Activision Blizzard deal in Germany, adds rights for European channel
German sports broadcaster Sport1 has extended and expanded a rights agreement with esports organisation Activision Blizzard to include coverage of several competitions on its eSports1 and eSportsONE channels
Nivea secures naming rights for FIFA 21 Australian E-League
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
Maincast secures ESL Pro Tour rights in Russia and CIS
Esports broadcast and content production company Maincast has secured exclusive rights in Russia and CIS markets, including Ukraine and Georgia, to esports properties operated by ESL and DreamHack