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HBS hires DirecTV Latin America’s Rocha to head up North American business

Christian Pulisic of the US (R) and Narciso Orellana of El Salvador (L) fight for ball during Concacaf Nations League match on June 14, 2022 (by Alex Peña/Getty Images)

Host Broadcast Services, the Infront-owned sports broadcast production company, has formed a North American subsidiary based in the US city of Miami, hiring long-serving DirecTV Latin America executive, José ‘Platao’ Rocha, to lead the operation.

The new entity, Host Broadcast Services (HBS) LLC, opens its premises this month and will seek to develop broadcast opportunities and cover projects hosted in the US and North America. The entity will be focused on managing the current projects HBS is working on in the US, as part of its recently extended contract with Concacaf, the governing body for football in North America, Central America and the Caribbean, as well as generating new business in the territory with future missions.

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